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Classic Cookie Introduces New Smoky Mountain Cookie Festival to Celebrate Their 40th Anniversary (2024)

SEVIERVILLE, TN – To celebrate its 40th anniversary as a brand, Classic Cookie® is hosting a cookie festival for East Tennessee community members and Smoky Mountain visitors on April 27 in downtown Sevierville, TN. Admission to the event is free.

For more event details, check out the following sections below.

Classic Cookie will celebrate its 40th anniversary with a major cookie festival in Historic Downtown Sevierville.
Classic Cookie Will Celebrate its 40th Birthday with a Major Cookie Festival in its Hometown: Sevierville, TN

When Will The Cookie Festival Take Place?

Classic Cookie's festival will take place at the following time:

Saturday, April 27, 2024, from 1:00-5:00 PM EST.

The weather in the area has historically been great for the last three years with average temperatures of 59 degrees, 0 inches of precipitation, and 9.5 mile-per-hour winds. This will make the festival a great excuse for you to get out of the house, walk the dog, and have something fun to entertain your kids.

Where Will The Cookie Festival Take Place?

Classic Cookie's festival will take place in the following areas:

Historic Downtown Sevierville - Bruce Street & Gazebo Area

136 Bruce Street, Sevierville, TN 37862

Historic Downtown Sevierville is one of the first areas travelers pass through on their way to Pigeon Forge, Gatlinburg, and the Smoky Mountain National Park. With its iconic courthouse, Dolly Parton statue, Red's Cafe mural, and Sevier County History Museum, Sevierville's downtown area is a beautiful place.

Classic Cookie® has worked closely with the Sevierville Commons Association to prepare guests for the downtown experience at the event. "Downtown offers an array of options, including a variety of great food, some beautiful public artwork and photo ops, and multiple historic locations so that those visiting can get to know us— and what makes Sevierville so special—better," Ashley Davis, Executive Director of the Commons Association, said.

As you come to the cookie festival, you can enjoy beautiful sights plus a host of local dining establishments within walking distance. Some of these food options include Trotter's BBQ (Smoky Mountain-inspired barbecue), Graze Burgers (Sevierville's best burger), Pinchey's Lobster & Beer (fresh New England seafood in the Smokies), The Appalachian (Smoky Mountain-inspired fine dining), and The Pines (pizza, wings, and more!).

Discover all the wonderful amenities Downtown Sevierville can offer when you come to the cookie festival.

Who is Invited to Classic Cookie's Festival?

Classic Cookie's festival admission is FREE to the public. Free parking is also available around the downtown area and in adjoining lots.

Specific groups like families, community members, visiting tourists, foodies, bakers, and even dogs are all welcome at the event. The festival will have something for everyone.

Families: Many tasty treats and fun activities at the event will be kid-friendly. (see the full list in this section: What Activities Will Take Place at Classic Cookie's Festival?).

Community Members: Locals will enjoy various cultural activities at the event including activities involving Sevierville students. Through the festival's charitable partnership with Dolly Parton's Imagination Library of Sevier County, community members can also help local children through event cookie purchases. (See more about the partnership here)

Tourists Visiting: Travelers going through town can check out Smoky Mountain-based businesses while enjoying the scenic views of Historic Downtown Sevierville.

Foodies: A wide variety of foods will be available from local vendors including fun creations with Classic Cookie® snacks (see full list in this section: What Tasty Treats Will Be Available at the Festival?).

Bakers: Multiple baking competitions will be held at the event for any baker to show off their craft. Check out all the competitions here: Cookie Recipe Baking Competition & Birthday Cake Gallery.

Dogs: Enjoy walking your dog while you snack on cookies in the beautiful late April weather of the Smoky Mountains. The festival is dog-friendly with a specific dog cookie vendor, walkable paths, and even a dog cookie outfit competition.

No matter who you are or where you come from, you will find a lot of fun and entertainment at this cookie festival.

What Tasty Treats Will Be Available at the Festival?

At the festival, you can get regular cookies and cookie-themed treats from local vendors. Check out which vendors will have treats available below.

Classic Cookie® - Soft and Crispy Cookies

Classic Cookie® will have all soft-baked, crispy mini, and snack-sized pre-baked cookies available for sale. The brand will also have a limited supply of their fundraising program frozen cookie dough available to purchase.

When you buy any Classic Cookie® snack at the event, you will be supporting a local charitable organization. Classic Cookie® is donating 20% of all festival cookie sales to Dolly Parton's Imagination Library of Sevier County. The library ships books to children across Sevier County to help them learn reading skills. Classic Cookie® is grateful for the opportunity to give back to this group with your festival cookie purchases.

Other than cookies, vendors will sell cookie-themed desserts to celebrate Classic Cookie's 40th birthday.

  1. Cruze Farm - Soft-serve ice cream with cookie crumbles

  2. Mayfield Dairy - Chocolate and regular milk samples

  3. Sweet Cheeks - Funnel cakes with cookie crumbles

  4. Smoky Mountain School of Cooking - Fudge infused with cookies

  5. Southern Sips - Cookie-themed soda

  6. Tina's Delights - Cookie-themed cupcakes, bread, and cake pops

  7. Mountain Cakes & Sweets - Chocolate-covered cookies

  8. Cinnabon - Cream cheese frosted warm cookies

  9. Wildflour Bakehouse - Donuts with cookies

  10. Cafe Lomez - Cookie-themed cheesecake bites

  11. And more!

Sample of Classic Cookie desserts that will be available to purchase. (Credit: Mountain Cakes & Sweets)

Your sweet tooth should be excited for the wide range of cookie desserts available at the event.

What Activities Will Take Place At Classic Cookie's Festival?

While enjoying all the sweet treats available, you will also have the opportunity to experience many different activities the festival will provide. Check out the full list of activities below.

Cookie Recipe Baking Competition Presented by Smoky Mountain School of Cooking

Bakers in the area are invited to compete in the Classic Cookie Festival's Cookie Recipe Baking Competition presented by Smoky Mountain School of Cooking. Cookies entered into the competition can be any type and will be judged by professional judges and a limited number of festival guests. Each cookie will also be displayed at the festival for all guests.

Interested in entering your recipe into the competition? Check out all the rules and register here*:

*Cookies entered will only need to have their ingredients listed to keep judges and festival guests safe from allergens. No proprietary information should or will be included to keep trade secrets safe for each recipe owner.

Birthday Cake Gallery Presented by Walters State Maples Institute for Culinary Arts


Bakers and cake decorators in the area are invited to compete in the Classic Cookie Festival's Birthday Cake Gallery presented by Walters State Maples Institute for Culinary Arts. A birthday celebration would not be complete without some birthday cakes. Decorative cakes themed after Classic Cookie's 40th anniversary will be displayed for all festival guests.

Walters State Community College's Sevier County campus offers a cake decorating course for local students. As part of the festival competition, Winter Semester students for the cake decorating course will submit a cake as their final project.

Interested in entering a cake into this competition? Check out all the rules and register here:

Classic Car Cruise In

Along with the various baking competitions, Classic Cookie's festival will also feature a Classic Car Cruise-In. The Smoky Mountains are a premier destination for classic car owners to show off their vehicles. Owners who wish to display their cars to festival guests can reserve a prime parking spot. Each car owner who registers for a free spot will receive a prize bag.

Interested in bringing your classic car to the cookie festival? Check out all the rules and register here:

Cookie Outfit Competitions Presented by Tanger Sevierville

All festival guests (including dogs) are welcome to participate in this fun cookie outfit competition presented by Tanger Sevierville. The best-dressed individuals and dogs with cookie-themed outfits will win various prizes.

If you wish to participate, show up at the Tanger tent at the allotted time and be prepared to show your outfit to the festival crowd.

Dress up in a cookie-themed outfit for Classic Cookie's festival cookie outfit competition on April 27, 2024 in Sevierville,TN!
Photo Credit: @ajoyfulriot (Instagram)

Other Activities


The Classic Cookie Annual Cookie Festival will also have many other activities for you to enjoy including the following:

  1. Cookie Drawing at the Painting Around trailer

  2. Shopping with local vendors

    1. Smoky Mountain Knife Works - Knives and kitchen gadgets

    2. June Bug - Dog cookies

    3. Violet Kingdom Boutique - Cookie apparel

    4. Theresa's Cooking Utensils - Handmade baking equipment

    5. Light in the Cove - Cookie candles

    6. Scrunchies For a Cause - Cookie scrunchies

    7. Balloons Galore - Balloon animals

    8. And more!

  3. Face painting at Wanderlust Salon & Spa storefront

  4. Pitch-throwing games in the Tennessee Smokies area

  5. Cookie scavenger hunt at The Appy Lodge & The Lodge at Five Oaks tent

  6. Festival hair at Wanderlust Salon & Spa storefront

  7. Meet and greets at Three Bears General Store tent

  8. Cookie walk at the Sevierville Commons Association tent

  9. Axe throwing with Til Ragnarok

  10. Cookie personality test at the Lodge Cast Iron tent

  11. Music with Hard Rock Cafe - Pigeon Forge

  12. Guessing truck game with Ober Mountain

With all the activity options, your family will have a sweet and memorable time.


If you love sweet treats, Classic Cookie's Annual Cookie Festival in Downtown Sevierville, TN is the event you need to attend. From cookie-themed vendors to various baking activities, this food festival is one that you should not miss.

Come out and enjoy cookies with Classic Cookie® on April 27!


Classic Cookie is a family-owned snack brand made in Sevierville, TN. Since 1984, the brand has made excellent soft and crispy cookies that customers across the world enjoy. Made with real ingredients, Classic Cookie snacks are the best way to enjoy a sweet treat. Classic Cookie snacks are sold in convenience stores, grocery stores, vending machines, and other retail locations.

Media Contact

Carson Whitlock

Classic Cookie Marketing



Are you too hungry to wait for the festival to get some cookies? Check out some sweet cookie snacks that can be shipped straight to your door: Soft Baked Cookies


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